A conceptual brochure design pitch for a traditional Indian beverages and foods brand Paperboat. The brand language of Paperboat represents childhood memories. The brochure was designed to fit the “We’re fun and friendly” tone of voice of the brand which included an accessible, simple, friendly language and bright, vibrant imagery to match the brand and appeal to their target audience.The brochure has been folded from an A3 sheet to create the shape of a paper boat that is reminiscent of our childhood.